Web analytics, PPC and strategy in one head: you see which ads actually make money — and scale exactly those.
Analytics feeds the ads, ads feed the strategy, strategy tells analytics what to measure. That's the point of a T-shaped marketer.
Data collection, storage and transformation set up so ad platforms get accurate signals to optimize on — and you get an honest picture of which campaigns make money and which burn it. GA4, GTM, server-side tracking, Consent Mode v2, custom reporting.
How it works →Bringing back existing customers and acquiring new ones across Google, Meta, TikTok and X. Not just "running campaigns" — building a system: segmentation, creatives, testing, scaling what works and honestly killing what doesn't.
How it works →Digital strategies grounded in market, audience and competitor research — not a template media plan, but an answer to one question: where exactly will your money generate the most growth in the next 6–12 months.
How it works →Not sure where to start? Describe your task — I'll suggest a plan →
Numbers first, stories second. Placeholder data below — replace with real cases.
Account restructure + n-gram search-term analysis. Same budget, 1.6× more orders in 3 months.
Read the case →Full-funnel rebuild: new creative testing framework and retention campaigns for existing customers.
Read the case →Server-side tracking + Consent Mode v2 across 3 markets: recovered conversion data lost to browser restrictions.
Read the case →Real results in marketing compound over months, not weeks. That's why most of my clients stay for years — the duration next to each name says more than any testimonial.
I'm Max — a marketing manager who works hands-on across analytics, paid traffic and strategy. Deep in data, broad enough to connect it to business decisions.
Most agencies split these into three departments that barely talk to each other. When one person owns the whole loop, nothing gets lost in translation: the tracking is built for the campaigns, the campaigns are built for the strategy, and the strategy is built on numbers you can trust.
Based in the EU, working with clients across Europe in English and Ukrainian.
Let's meet — 15 min, no stringsSolid line — worked in it. Dashed — industries I'd be excited to take on.
Logos are cheap. What matters is the level you work at.
I'll look at your tracking and ad accounts and tell you honestly: what leaks money, what's measured wrong, and what to fix first. No obligations.
Prefer a call? Book 15 minutes in my calendar →